Our games (‘Games’) and our websites, including
liftygame.com and majorfrank.com (‘Sites’) have been produced
by and are the property of Major Frank Pty Ltd (“Major Frank”).
Our office is located at 15/201 Barangaroo Avenue, Sydney NSW 2000,
Australia. We are a company registered in Australia, with Australian company
carefully as it contains important information about how we will use your
For the purposes of the Data Protection Act 1998, Major Frank
(‘we’ or ‘us’) is the ‘data controller’ (ie
the company who is responsible for, and controls the processing of, your
By accessing the Games or the Sites you authorise us to collect,
store, access, transfer and use your information as described in this Policy.
We may make changes to this Policy in future, which will be posted on this
page. You should check this page from time to time to ensure you are aware of
any changes. Where appropriate we may notify you of changes by email or through
the Games or Sites.
- PERSONAL DATA WE MAY COLLECT ABOUT YOU
- Data you supply (“Submitted Information”)
- We will obtain personal data about you (such as your name,
address, telephone number, email address) whenever you contact or make a
purchase from us, register an account with us, submit material through a
form, or via a service, in our Games or on our Sites.
- We may also obtain sensitive personal data about you if you
voluntarily supply it through our Games or Sites. If you volunteer such
information, you will be consenting to our processing it for the purpose
explained to you when you supply it.
- Data we collect includes:
- We may monitor your use of our Games and Sites through the
how many times you visit, which pages you go to, traffic data, your IP and
MAC address, a unique device identifier, the browsers and devices you use
to access our Games and Sites, your internet service provider, and the
actions you take and when playing our Games
- Our Games or Sites may also collect information which you
make available to us and which is stored on your device, or in your
Facebook or other social media profiles, including contact information,
images, video or other digital content such as records of your gameplay
- When you install, uninstall or update our Games, a unique
application number and information about your installation, for example,
the type of operating system, may be sent to us.
- HOW WE USE YOUR PERSONAL DATA
- We will use your personal data for the purposes described to
you at the time your data were obtained, and for the following purposes:
- Submitted Information:
to help us identify you and any accounts you hold with us; administration;
to process your orders and enquiries, and to send you information about
our Games and Sites.
- Analytics: to understand
how, and how often, users play our Games and use our Sites, and to help us
- Content Information: to
allow you to share your gameplay with other users and your friends.
- We may associate any category of information with any other
category of information and will treat the combined information as personal
data in accordance with this policy for as long as it is combined.
- We do not disclose information about identifiable individuals
to advertisers, but we may provide them with anonymous aggregate information
about our users (for example, We may inform them that 500 men aged under 30
have clicked on their advertisement on any given day). We may also use such
aggregate information to help advertisers reach the kind of audience they
want to target. We may make use of the personal data We have collected from
you to enable us to comply with our advertisers' wishes by displaying their
advertisement to that target audience.
- DISCLOSURE OF YOUR INFORMATION
- We may disclose some or all of the data we collect from you
when you download or use the Games or our Sites:
|Category of data
||Recipient and Purpose
||We may share your name and email address with the email service
providers we use to keep you updated with news about our Games and
|Content Information, Analytics and Submitted Information
||We use the GameSparks platform to power our Games, and so
information we collect about you through our Games will be shared with
GameSparks who will use that information for the purposes described in
website here: www.gamesparks.com/privacy-policy/
- We may disclose your personal information to any member of our
group, which means our subsidiaries, our ultimate holding company and its
subsidiaries, as defined in section 1159 of the Companies Act 2006.
- We may also disclose your personal information to third
- In the event that we sell or buy any business or assets, in
which case we may disclose your personal data to the prospective seller or
buyer of such business or assets.
- If Major Frank or substantially all of its assets are
acquired by a third party, in which case personal data held by it about
its customers will be one of the transferred assets.
- If we are under a duty to disclose or share your personal
data in order to comply with any legal or regulatory obligation or
- In order to enforce or apply the terms of agreements between
us, to investigate potential breaches, or to protect the rights, property
or safety of Major Frank, our customers, or others. This includes
exchanging information with other companies and organisations for the
purposes of fraud protection and credit risk reduction.
- WHERE WE STORE YOUR PERSONAL DATA
- The data we collect from you may be transferred to, and stored
at, a destination outside the European Economic Area (“EEA”). It
may also be processed by staff operating outside the EEA who work for us or
our suppliers. These staff may be engaged in the fulfilment of your orders,
the processing of your payment details and the provision of support
services. The GameSparks platform hosts data using Microsoft’s Azure
platform, and Azure servers may be located outside of the EEA. You can find
By submitting your personal data, you agree to this transfer, storing or
processing. We will take all steps reasonably necessary to ensure that your
- Where we have given you (or where you have chosen) a password
that enables you to access certain parts of our Games or Sites, you are
responsible for keeping this password confidential. We ask you not to share
a password with anyone.
- Unfortunately, the transmission of information via the
internet is not completely secure. Although we will do our best to protect
your personal data, we cannot guarantee the security of your data
transmitted to our Games or Sites; any transmission is at your own risk.
Once we have received your information, we will use strict procedures and
security features to try to prevent unauthorised access.
- Certain features of our Games and Sites enable social
networking, messaging, publishing, chat room or forum features. Ensure when
using these features that you do not submit any personal data that you do
not want to be seen, collected or used by other users.
- YOUR RIGHTS
- If you believe we have information about you that you do not
want us to have or that is incorrect please contact us as at firstname.lastname@example.org and we shall
correct or remove the data as you request as soon reasonably practicable. If
you would like to receive a copy of the information we have about you,
please note that an administration fee of US$50 may be applicable.
- We will usually inform you in advance if we intend to use your
data, or to disclose it to any third party, for marketing purposes. If you
prefer that we do not use your data in this way, let us know by writing to
email@example.com or by
checking boxes on the forms we use to collect your data.
- EXTERNAL WEBSITES
- If you follow a link from our Games or Sites to any third
party websites or services, please note that we do not accept any
responsibility or liability for the collection, storage or use of personal
data by those third parties, and you should check the applicable privacy
policies before you submit any personal data to those websites or use these
- A cookie is a file placed onto your device when you access our
beacons, and flash object storage to deliver, improve and monitor our Sites
and Games, including in the following ways:
||To log you into our Sites and Games and keep you logged in.
||To keep track of items you have purchased in our Games or which you
are interested in, and to take you through the checkout process.
||To remember information about you such as your preferred language
||To help us understand how you use our Games and Sites, and how
often, so we can improve them to deliver a better experience for our
users. To carry out research and statistical analysis to help improve
our content, products and services.
||To deliver ads which are more relevant to your interests, and to
measure their performance.
usually contain your personal data. Although we may obtain information about
your device such as your IP address, your browser and/or other internet log
information, this will not usually identify you personally.
- Please note that, if you choose to disable cookies or similar
technologies on your device, you may be unable to make full use of our Games
- We work with third parties who may also set cookies on our
website, for example Google Analytics, Google Adsense, Facebook, Twitter and
YouTube, which we use to display video content, enable social networking
functionality and sharing, to deliver ads, and to monitor how visitors use
our Games and Sites. These third party suppliers are responsible for the
cookies they set on your device. For further information please visit the
website of the relevant third party.
- ADVERTISEMENTS AND AD SERVING TECHNOLOGY
- Please note that we use third party providers of adverts and
the adverts’ content is provided by these third parties and not Major Frank. Examples of third party providers we may use from time to time are
Flurry, AdMob, iAd and AdColony.
- If you are using an iOS device, you can opt out of
personalised adverts by visiting https://oo.apple.com.
- Third party ad providers may use precise methods to collect
information as a result of ad serving through the Sites or Games. These
entities may collect and use data for this purpose including software,
applications, hardware, browser information, internet and on-line usage
information and in-game information. This data may be used and disclosed in
the ad serving technologies. You recognize and accept that the advertising
companies who deliver ads for us may combine the information collected with
other information they have independently collected from other services or
products. These companies collect and use information under their own
privacy policies. Although we take commercially reasonable steps to instruct
such advertising companies to comply with these terms and conditions, we do
not have access to or control of third party technologies.